How would you describe the way you dress? Comfortable? Chic? Alternative? Pastel grunge? Avant apocalypse? Pink Pilates princess? Goofcore? Sewer circus?
Okay, that last one wasn’t real but you get the point. Everyone has a different style, and TikTok and other social media sites have allowed us to express ourselves more than ever. We’ve gone beyond goth and prep to a new era of fashion aesthetics so vast we need The Aesthetic Wiki to catalog them all. While some have made the jump from Pinterest boards into mainstream fashion, others remain relatively obscure aside from their dedicated spaces online. Anyone on TikTok in 2019 knows about VSCO girls, but what about the plaguecore girls? From tomato girl summer to winter fairy coquette, let’s take a look at some aesthetics making their way into modern fashion and a few that may be on their way.
Y2K
Get in loser, we’re going back to 2001. Y2K is a celebration of pop culture from the late ’90s and early 2000s, from clunky flip phones to even clunkier platform flip-flops. With an emphasis on designer brands and bling, this style takes inspiration from fashionable celebrities of the era like Britney Spears, Lindsay Lohan and Paris Hilton. Y2K truly is a product of its time, but aspiring mean girls need not despair. With low-rise jeans and colorful sunglasses coming back into style, Y2K is back and with more bling than ever.
Coquette
A sweet style tied in a bow, coquette is perfect for those days when you just want to think in pink. The word coquette itself means a woman who flirts or otherwise uses her charms, tying in perfectly with the romantic and feminine nature of the aesthetic. Coquette fashion comes in various pastels and uses embellishments like frills, lace and ribbons for an outfit with a hyper-feminine flair. While other fashion aesthetics like dollcore and princesscore share similar elements with coquette, it remains unrivaled when it comes to the dress code for a romantic picnic in a rose garden.
Cottagecore
Have you ever wanted to frolic in a field of wildflowers after a long day of baking in your idyllic fairytale cottage? True to its name, cottagecore represents all that is good and pastoral. Floral patterns, earthy tones and a wistful soundtrac straight from Studio Ghibli are all cornerstones of this homey genre of vintage fashion with an affinity for the agricultural.
Cottagecore may actually owe its surge in popularity to the COVID-19 lockdown, when baking became a popular hobby, along with escapism through cozy games like “Animal Crossing: New Horizons” and an overall urge to be outdoors again. Many found themselves yearning for something simpler, like comfortable flowy skirts and lantern sleeves. After all, it’s hard to worry about the world around you when you’re too busy looking cute and picking fresh blueberries for a pie.
Whimsigoth
How would you dress if you were a trendy witch in an early ’90s Disney Channel original movie? If you’re visualizing jewel-toned layers of velvet and mesh patterned with celestial imagery and laden with beads and baubles, you’re probably right on the money for whimsigoth. Also known as whimsical gothic, whimsigoth takes a more fantastical approach to goth fashion. Hot Topic shoppers may recognize this star-speckled style from the clothing brand Cosmic Aura, whose “Celestial” line embodies whimsigoth to the moon and back.
Decora
You actually might have seen decora before but under a different name. Sometimes called Harajuku after one of the pop culture epicenters of Japan, decora is a feast for the eyes when it comes to Japanese street fashion. This style emphasizes accessories to DECORAte your look, with colorful stickers and hair clips especially prominent. Decora might not be as popular here as it is in Japan, but with the recent release of the fashion doll line “Decora Girlz,” it might just get some of the attention it deserves.
Clowncore
Clowncore is a bright, colorful aesthetic inspired by everything under the big top. While not necessarily the kind of fashion you’d see in your day-to-day life, Tiktok’s clowncore hashtag boasts upwards of 132,000 posts full of creative makeup and fun accessories. Coulrophobes need not worry, as the modern era of haute-couture harlequins errs more on the side of rainbows and balloon animals rather than the smiling face you see in your nightmares.